Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Thought Leadership"

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Welcome to LoyaltyTruth.com

Welcome to LoyaltyTruth.com

Creating a standard of excellence in your business

Creating a standard of excellence in your business

Are Loyalty Cards Worth Carrying?

Are Loyalty Cards Worth Carrying?

What’s the best way to build your brand?

What’s the best way to build your brand?

3 Words for Loyalty Marketing in 2014

3 Words for Loyalty Marketing in 2014

Ten “R’s” to make 2014 a success

Ten “R’s” to make 2014 a success

Ten “R’s” to make 2014 a success

Ten “R’s” to make 2014 a success

I am always amused that Chris Brogan shares what he's drinking as part of his [...]

Wise Marketer Loyalty Guide 6 available now!

Wise Marketer Loyalty Guide 6 available now!

Peter and Robin Clark have been publishing the Wise Marketer for many years and have [...]

Sage advice from Peter Munk

Sage advice from Peter Munk

Peter Munk is the founder and CEO of Canadian based Barrick Gold Corp. Barrick was [...]

How to derail your customer marketing efforts in one easy step

How to derail your customer marketing efforts in one easy step

During 2013, you may have struggled through endless planning sessions in pursuit of new strategies [...]

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Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

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Short Takes

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How visually compelling content can ignite customer engagement

How visually compelling content can ignite customer engagement

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6 keys to connecting with the most economically powerful generation in history

6 keys to connecting with the most economically powerful generation in history

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Are traditional hoteliers ready to embrace Airbnb?

Are traditional hoteliers ready to embrace Airbnb?

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Trust will drive the Digital Wallet (r)evolution

Trust will drive the Digital Wallet (r)evolution

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A Millennial View on Revamping a Loyalty Program

A Millennial View on Revamping a Loyalty Program

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NFC chip injected into hand is Bitcoin cold storage

NFC chip injected into hand is Bitcoin cold storage

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Event Calendar for Loyalty Marketers

Industry News

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Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

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Plenti gets a grocer

Plenti gets a grocer

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Loylogic offers brands more reward choice with new product Akruu

Loylogic offers brands more reward choice with new product Akruu

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Loyalty Academy announces November course schedule

Loyalty Academy announces November course schedule

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Cision launches unified platform for earned media dubbed Communication Cloud

Cision launches unified platform for earned media dubbed Communication Cloud

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Bink hopes to create stronger loyalty program engagement with UK launch

Bink hopes to create stronger loyalty program engagement with UK launch

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