Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Consumer 2.0"

KiiP Rewards Gamers in Real Time

KiiP Rewards Gamers in Real Time

The Cannes Lions International Festival of Creativity is the "world's biggest celebration of creativity in [...]

SoLoMo is SO Confusing for Merchants

SoLoMo is SO Confusing for Merchants

On Memorial Day, I went for an ocean swim. There were about 20 who turned [...]

Loyalty and the Power of Habit

Loyalty and the Power of Habit

Customer loyalty is fleeting, maybe unattainable as some define it.  Though we float the "big [...]

Welcome to Badgeville

Welcome to Badgeville

Publishing Loyalty Truth since 2005, I've been attentive to maintaining the blog as a truly [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.
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Event Calendar for Loyalty Marketers