Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Thought Leadership"

MCX hopes to change the payments landscape

MCX hopes to change the payments landscape

The payments processing business has long been dominated by the largest credit card associations, Visa, [...]

Lack of Loyalty Program Engagement = Opportunity

Lack of Loyalty Program Engagement = Opportunity

Over the past two years, I've attended quite a few conferences, each one having at [...]

Conference Report: Strong Brands and Customer Loyalty are Tightly Linked

Conference Report: Strong Brands and Customer Loyalty are Tightly Linked

I was fortunate to participate in the 2013 Chief Marketing Office Leadership Forum this week [...]

Will American Airlines Rebranding Improve Customer Loyalty?

Will American Airlines Rebranding Improve Customer Loyalty?

American Airlines unveiled its new brand image yesterday. If there was ever a better example of [...]

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Event Calendar for Loyalty Marketers