Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Loyalty 3.0"

Cosi and PunchTab team up to drive digital loyalty

Cosi and PunchTab team up to drive digital loyalty

National franchise restaurant chain Cosi has elected to work with PunchTab to roll-out a social [...]

Amazon, Starbucks imagine new options for customer loyalty

Amazon, Starbucks imagine new options for customer loyalty

I was sharing thoughts on current trends in loyalty marketing with a group of bankers [...]

Google Ad Words Look Back, but don’t Predict Future

Google Ad Words Look Back, but don’t Predict Future

The later stages of the college football season highlight long time rivalries between schools that [...]

Changing the Rewards Game With Game Theory

Changing the Rewards Game With Game Theory

Martin Seligman is the one of the best known progenitors of thought concerning human behavior [...]

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Event Calendar for Loyalty Marketers