Independent and unbiased insight on customer loyalty and data-driven marketing



Bill Hanifin

BillHanifin_newheadshotBill Hanifin is a recognized leader in the areas of loyalty marketing, payment systems, and technology with an impressive history of developing and implementing loyalty and customer strategies for leading organizations around the world. He is a Founding Member of the Customer Strategy Network.

With over 20 years experience across the marketing and financial service industries, Bill has created a suite of innovative and measurable marketing strategies used to assist clients achieve their business objectives, increase profitability and create a sustainable competitive market advantage.

Throughout his professional career, Bill has worked with multiple financial institutions, retailers, payment networks and loyalty operators to apply new approaches to meet varying objectives.

While he has often been told that playing golf leads to more sales, Bill has found that a good long run is the best medicine to stimulate creative thinking. In addition to his family, Bill’s outside interests include competing in marathons, open water swims, and triathlons including Ironman distance events.



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