Independent and unbiased insight on customer loyalty and data-driven marketing
The GSummit Conference and Workshops will be held this year in San Francisco June 10-13. Over [...]
Surprise and Delight is a promotional tactic that has proven successful in many applications, but [...]
The application of game mechanics to customer marketing has been quickly evolving over the past [...]
Having context for something implies we have experienced something like it before. It is impossible [...]