Bill Hanifin
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Many people ask me what they should read to stay abreast of trends and changes in the world of customer loyalty. Among others I naturally recommend Loyalty Truth.
There are a limited number of resources available today where you can learn about the quickly evolving loyalty marketing business. And, there are fewer where you can get solid, unbiased information for free, delivered with an independent point of view.
What you won’t find at Loyalty Truth are “white papers” or “ebooks” that are positioned as thought leadership but are closer to veiled sales sheets or capability documents.
What you will find are:
- Featured articles that cover important topics across the spectrum of data-driven customer marketing
- Industry news items that keep you up to date on the latest announcements
- Short takes that cover specific topics from a practitioner’s point of view
- Free ebooks to go deeper on a particular topic
- Free quarterly newsletter as a highly valuable resource that you can share among your colleagues
Find out how customer loyalty is changing and gain the knowledge you need to stay competitive in the world of customer marketing. We invite you to become part of the vibrant community at LoyaltyTruth.com
