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Loyalty Truth
Independent and unbiased insight on customer loyalty and data-driven marketing
Social Loyalty
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Category "Consumer Packaged Goods"
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Starbucks Announcement Linked to Big Data
Kellogg’s Family Rewards Revives CPG Loyalty
Holding Location Based Marketing in the Palm of Your Hand
Wallet Allocation Rule vs. Net Promoter Score
Did Social Media Cost Pepsi The #2 Soft Drink Spot?
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Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.
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Short Takes
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How visually compelling content can ignite customer engagement
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6 keys to connecting with the most economically powerful generation in history
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Are traditional hoteliers ready to embrace Airbnb?
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Trust will drive the Digital Wallet (r)evolution
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A Millennial View on Revamping a Loyalty Program
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NFC chip injected into hand is Bitcoin cold storage
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Event Calendar for Loyalty Marketers
Industry News
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Loyalty Truth Reboot – what does the future hold?
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Plenti gets a grocer
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Loylogic offers brands more reward choice with new product Akruu
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Loyalty Academy announces November course schedule
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Cision launches unified platform for earned media dubbed Communication Cloud
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Bink hopes to create stronger loyalty program engagement with UK launch
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