Loyalty TruthMeasurement & Metrics Archives

Category "Measurement & Metrics"

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A Peek Behind the Curtain: What Marketing Data Do They Have on You?

Will the Publicis-Omnicom merger solve the big data riddle?

Whatever happened to the promise of big data?

Starbucks Announcement Linked to Big Data

Data Discovery leads to Customer Insight – Part 2

Editors Note: Today's author is Richard Boire, the Founder of Boire Filler Group, an experienced [...]

Investing in Customer Insight Starts with Data Discovery

Editors Note: Today's author is Richard Boire, the Founder of Boire Filler Group, a tenured [...]

What’s Big Data Really All About?

Big Data is everywhere. Size must matter because I've been reading and hearing about Big [...]

Dusting Off Dirty Data

I like to joke with clients that a strategy recommendation without a foundation in customer [...]

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Loyalty Truth

Category "Measurement & Metrics"

A Peek Behind the Curtain: What Marketing Data Do They Have on You?

Will the Publicis-Omnicom merger solve the big data riddle?

Whatever happened to the promise of big data?

Starbucks Announcement Linked to Big Data

Big Data – Quote of the Week

Data Discovery leads to Customer Insight – Part 2

Data Discovery leads to Customer Insight – Part 2

Investing in Customer Insight Starts with Data Discovery

What’s Big Data Really All About?

Dusting Off Dirty Data

Become a Loyalty Truth Insider!

Short Takes

How visually compelling content can ignite customer engagement

6 keys to connecting with the most economically powerful generation in history

Are traditional hoteliers ready to embrace Airbnb?

Trust will drive the Digital Wallet (r)evolution

A Millennial View on Revamping a Loyalty Program

NFC chip injected into hand is Bitcoin cold storage

Event Calendar for Loyalty Marketers

Industry News

Loyalty Truth Reboot – what does the future hold?

Plenti gets a grocer

Loylogic offers brands more reward choice with new product Akruu

Loyalty Academy announces November course schedule

Cision launches unified platform for earned media dubbed Communication Cloud

Bink hopes to create stronger loyalty program engagement with UK launch

Category "Measurement & Metrics"

Become a Loyalty Truth Insider!

Short Takes

Event Calendar for Loyalty Marketers

Industry News

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