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Category "Loyalty Models"

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Playing “The Zone”: a new way to look at loyalty marketing

Badgeville & Kendall-Jackson increase customer engagement by 65%

Uber offers Amex points for the ride

How do you choose the right loyalty model? (Video!)

Are Loyalty Cards Worth Carrying?

Are Daily Deals Done?

The daily deal space is hotter than ever, or is it? While many data-focused marketers [...]

How to become a Loyalty Marketing one-percenter

I asked someone if they knew what a "one-percenter" was the other day. I had [...]

ATT UVerse Screens a Good Loyalty Flick

One of the toughest business models from which to create customer loyalty has to be [...]

Lack of Loyalty Program Engagement = Opportunity

Over the past two years, I've attended quite a few conferences, each one having at [...]

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Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

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Loyalty Truth

Category "Loyalty Models"

Badgeville & Kendall-Jackson increase customer engagement by 65%

Uber offers Amex points for the ride

How do you choose the right loyalty model? (Video!)

Are Loyalty Cards Worth Carrying?

How to become a Loyalty Marketing one-percenter

ATT UVerse Screens a Good Loyalty Flick

Lack of Loyalty Program Engagement = Opportunity

Become a Loyalty Truth Insider!

Short Takes

How visually compelling content can ignite customer engagement

6 keys to connecting with the most economically powerful generation in history

Are traditional hoteliers ready to embrace Airbnb?

Trust will drive the Digital Wallet (r)evolution

A Millennial View on Revamping a Loyalty Program

NFC chip injected into hand is Bitcoin cold storage

Event Calendar for Loyalty Marketers

Industry News

Loyalty Truth Reboot – what does the future hold?

Plenti gets a grocer

Loylogic offers brands more reward choice with new product Akruu

Loyalty Academy announces November course schedule

Cision launches unified platform for earned media dubbed Communication Cloud

Bink hopes to create stronger loyalty program engagement with UK launch

Category "Loyalty Models"

Become a Loyalty Truth Insider!

Short Takes

Event Calendar for Loyalty Marketers

Industry News

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