Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Communications"

Dialogue and Social Media: Playing Offense instead of Defense

Dialogue and Social Media: Playing Offense instead of Defense

Do you remember when Seth Godin first released Permission Marketing? At the time I had [...]

What are your options for Mobile app development?

What are your options for Mobile app development?

Connecting loyalty program members to your brand via a mobile device makes sense. The question [...]

I’m being followed online. Is that a good thing?

I’m being followed online. Is that a good thing?

I’m being followed. I don’t see them all the time, but I know they’re out [...]

Spirit Airlines Email Campaigns – Clever or Clueless?

Spirit Airlines Email Campaigns – Clever or Clueless?

We read a lot about techniques that break through crowded email inboxes by using inventive [...]

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Event Calendar for Loyalty Marketers