Loyalty TruthTom Rapsas, Author at Loyalty Truth

Posts From Tom Rapsas

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Does a hotel need a loyalty program to earn your loyalty?

Will American Airlines lose my loyalty over $14?

Is Downsell the New Upsell?

Playing “The Zone”: a new way to look at loyalty marketing

Good Influence: taking “word-of-mouth” and supercharging it

Westin and a healthy approach to earning customer trust

Good advertising tells us what a product does and why you should buy it. Great [...]

Is Customer Experience the key to Customer Loyalty?

If you pressed me for a quick definition of loyalty marketing. I’d probably tell you [...]

Are you missing opportunities with your CRM and loyalty e-mails?

Over the years, if I did business with your brand or company, or signed up [...]

Is the next big loyalty marketing play coming to a stadium near you?

I read a headline in Ad Age the other day that instantly grabbed my attention [...]

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Loyalty Truth

Posts From Tom Rapsas

Does a hotel need a loyalty program to earn your loyalty?

Will American Airlines lose my loyalty over $14?

Is Downsell the New Upsell?

Westin and a healthy approach to earning customer trust

Westin and a healthy approach to earning customer trust

Is Customer Experience the key to Customer Loyalty?

Are you missing opportunities with your CRM and loyalty e-mails?

Is the next big loyalty marketing play coming to a stadium near you?

Become a Loyalty Truth Insider!

Short Takes

How visually compelling content can ignite customer engagement

6 keys to connecting with the most economically powerful generation in history

Are traditional hoteliers ready to embrace Airbnb?

Trust will drive the Digital Wallet (r)evolution

A Millennial View on Revamping a Loyalty Program

NFC chip injected into hand is Bitcoin cold storage

Event Calendar for Loyalty Marketers

Industry News

Loyalty Truth Reboot – what does the future hold?

Plenti gets a grocer

Loylogic offers brands more reward choice with new product Akruu

Loyalty Academy announces November course schedule

Cision launches unified platform for earned media dubbed Communication Cloud

Bink hopes to create stronger loyalty program engagement with UK launch

Posts From Tom Rapsas

Become a Loyalty Truth Insider!

Short Takes

Event Calendar for Loyalty Marketers

Industry News

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