Independent and unbiased insight on customer loyalty and data-driven marketing

Posts From Tom Rapsas

Bike Wars Case Study: Panelist Tom Rapsas Responds

We recently published a new Case Study examining the competitive scenario between two leading retailers [...]

Can Borders Rewards “Magic Shelf” put a spell on Amazon?

Can a little magic help Borders? I’m a card-carrying member of Borders Rewards, the program run [...]

Ford Fiesta Movement & 100 Agents of Change

Have you heard about the Ford Fiesta Movement? It may sound like a grass roots [...]

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