Independent and unbiased insight on customer loyalty and data-driven marketing

Posts From Tom Rapsas

Welcome to Marketing 2012: the Relationship Era

Welcome to Marketing 2012: the Relationship Era

There’s a fascinating article titled “The Dawn of the Relationship Era in Marketing” that recently [...]

Borders Last Chapter Official – Barnes & Noble Writes a Sequel

Borders Last Chapter Official – Barnes & Noble Writes a Sequel

I’m a former Borders customer and past member of the now defunct company’s Rewards Perks [...]

The End of Advertising: Circa 2011

The End of Advertising: Circa 2011

As I scanned the rapidly moving traffic on my Twitter feed the other day, there [...]

Amazon and the Future of Loyalty: Rewards Now, Not Later

Amazon and the Future of Loyalty: Rewards Now, Not Later

I’ve long been a fan of Amazon and as proof carry an Amazon.com-branded Visa Rewards [...]

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