Independent and unbiased insight on customer loyalty and data-driven marketing

Posts From Tom Rapsas

I’m being followed online. Is that a good thing?

I’m being followed online. Is that a good thing?

I’m being followed. I don’t see them all the time, but I know they’re out [...]

Can Richard Branson save the NY Mets?

Can Richard Branson save the NY Mets?

I’m a long time fan of the New York Mets. I’m also a long-time admirer [...]

Did we discover the formula for loyalty and CRM success?

Did we discover the formula for loyalty and CRM success?

I just finished the book $100 Start-Up by Chris Guillebeau. It’s a smart, inspiring read [...]

Is Avis Still Trying Harder?

Is Avis Still Trying Harder?

I recently reserved a car online for a pending vacation and without much searching went [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.
  • This field is for validation purposes and should be left unchanged.
Banner
Banner

Event Calendar for Loyalty Marketers