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Bill Hanifin
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My philosophy about personal development is simple: never stop learning, remain teachable, read lots (kindle, LCD, or paper) and network with people who know something you don’t. I am also a disciplined goal-setter which serves as a compass for the activities just mentioned. This might not be enough to compete with Tony Robbins for self-help supremacy, but it has worked reasonably well for me so far.
The Loyalty Truth blog is evolving in concert with this same philosophy, and I am delighted to associate myself with a select group of colleagues who will share expertise and opinion in their particular area of customer-centric marketing. The group debuts tomorrow with Tom Rapsas, the first of these soon-to-be-famous “guest posters”.
Tom Rapsas is a writer, creative director and strategist who has worked for some of the biggest and most respected direct and loyalty marketing firms in the U.S. He has also written numerous trade articles on issues related to loyalty and direct marketing.
During his career, Tom has developed advertising and strategic solutions for many of the world’s top brands, including IBM, Citibank, Merck, AT&T, Avis, EarthLink, Eddie Bauer, Home Depot, AIG and Verizon. He has worked for several prominent direct and relationship marketing agencies including the New York offices of Wunderman, Ogilvy & Mather Direct and FCB Direct/FCBi, MRM Worldwide and Frequency Marketing.
I’m also pretty sure that he can outrun me over 10K, though that might not be at the top of his resume!
Tom will be writing on many topics including how strong creative development leads to customer engagement and the many ways in which communications strategy and execution drives results in loyalty and relationship marketing programs. Tom will also share case studies illustrating the highs and lows of how business is using social media and communities to engage Generation Y, build brand loyalty, and achieve a range of objectives from acquisition to retention.
Welcome Tom!
