Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Contributing Authors"

Loyalty Truth Evolves: 3 New Series Launched

After more than 100 posts I can say that Loyalty Truth has achieved a degree [...]

How Mature is Your Loyalty System? Part II

Editor's note: The build versus buy decision is visited often by loyalty program sponsors. Jim [...]

Saturn takes a right turn

Back in late-April, on these very Web pages, I called out the Saturn car company [...]

How Mature is your Loyalty Software?

Editor's note: The build versus buy decision is visited often by loyalty program sponsors.  Formal [...]

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Event Calendar for Loyalty Marketers