Independent and unbiased insight on customer loyalty and data-driven marketing

The Business Side of Twitter

I have no reason to be a Twitter apologist. In fact, I started out as [...]

Brand Loyalty Dilemma with Generation Y

The population group born between 1977 and 1996 known as Generation Y or "Millennials" is [...]

Borders Rewards Loyalty Program – Key to Chain’s Success

On April 1, Borders Group CEO Ron Marshall and CFO Mark Bierley held their 4th [...]

Hanifin Loyalty on the Road

The hazards of business travel aside, it's good to see and be seen.  You can [...]

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Event Calendar for Loyalty Marketers