Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Loyalty Asterisk™"

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Progressive Insurance Uses The Little L for Loyalty

Progressive Insurance Uses The Little L for Loyalty

Dick’s No Sweat Protection Plan – A Classic Loyalty Asterisk

Dick’s No Sweat Protection Plan – A Classic Loyalty Asterisk

A Good Friday for Loyalty

A Good Friday for Loyalty

Marketing With Transparency

One Big Answer to The Ultimate Question

Are You Afraid of Money?

Are You Afraid of Money?

When people are asked about their greatest fears, you might be surprised by the results. In [...]

The LoyalTea Club is Well Brewed by ArgoTea

The LoyalTea Club is Well Brewed by ArgoTea

I had two hours to kill in Chicago O'Hare and needed something to drink. Just [...]

Loyalty Truth Evolves: 3 New Series Launched

After more than 100 posts I can say that Loyalty Truth has achieved a degree [...]

Customer Service at the Front Lines – “The Weakest Link”

Editor's note: Reading Brian's post here got the adrenaline flowing. The irony of retail is [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

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Short Takes

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How visually compelling content can ignite customer engagement

How visually compelling content can ignite customer engagement

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6 keys to connecting with the most economically powerful generation in history

6 keys to connecting with the most economically powerful generation in history

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Are traditional hoteliers ready to embrace Airbnb?

Are traditional hoteliers ready to embrace Airbnb?

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Trust will drive the Digital Wallet (r)evolution

Trust will drive the Digital Wallet (r)evolution

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A Millennial View on Revamping a Loyalty Program

A Millennial View on Revamping a Loyalty Program

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NFC chip injected into hand is Bitcoin cold storage

NFC chip injected into hand is Bitcoin cold storage

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Event Calendar for Loyalty Marketers

Industry News

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Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

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Plenti gets a grocer

Plenti gets a grocer

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Loylogic offers brands more reward choice with new product Akruu

Loylogic offers brands more reward choice with new product Akruu

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Loyalty Academy announces November course schedule

Loyalty Academy announces November course schedule

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Cision launches unified platform for earned media dubbed Communication Cloud

Cision launches unified platform for earned media dubbed Communication Cloud

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Bink hopes to create stronger loyalty program engagement with UK launch

Bink hopes to create stronger loyalty program engagement with UK launch

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