Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Loyalty Asterisk™"

Spirit Airlines takes flight with Unique Promotional Messages

Spirit Airlines takes flight with Unique Promotional Messages

Consumer brands are not only tough to establish, but expensive in the process. The investment [...]

Loyalty Marketing Stretched to its Limits

Loyalty Marketing Stretched to its Limits

There are some truly wacky takes on loyalty marketing and rewards programs that have to [...]

Customer Strategy “Hammers” Loyalty Marketing

Customer Strategy “Hammers” Loyalty Marketing

If we were playing a word association game, tossing out "Loyalty" to the crowd would [...]

Financial Crisis & Identity Theft solved: One ATM at a time

With the US financial markets in turmoil and the economy the hottest topic of the [...]

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Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

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Event Calendar for Loyalty Marketers