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The convergence of Loyalty Marketing and Gamification

The convergence of Loyalty Marketing and Gamification

LoyaltyGames highlights convergence of loyalty marketing and gamification

LoyaltyGames highlights convergence of loyalty marketing and gamification

Forrester predicts loyalty leaders grow twice as fast as market rate

Forrester predicts loyalty leaders grow twice as fast as market rate

Good Influence: taking “word-of-mouth” and supercharging it

Good Influence: taking “word-of-mouth” and supercharging it

Will the iBeacon be a world changer for marketers?

Will the iBeacon be a world changer for marketers?

Beautiful catalogs don’t always translate to customer value

Beautiful catalogs don’t always translate to customer value

Beautiful catalogs don’t always translate to customer value

Beautiful catalogs don’t always translate to customer value

The first generation of value propositions for members of loyalty marketing programs was centered on [...]

What customers want: more privacy

What customers want: more privacy

The business model of the early internet was all about collecting eyeballs. No, I’m not [...]

What’s your worldview of loyalty marketing?

What’s your worldview of loyalty marketing?

Rarely a day goes by without an article being published about Loyalty Marketing. Some are [...]

Welcome to LoyaltyTruth.com

Welcome to LoyaltyTruth.com

Many people ask me what they should read to stay abreast of trends and changes [...]

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Short Takes

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How visually compelling content can ignite customer engagement

How visually compelling content can ignite customer engagement

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6 keys to connecting with the most economically powerful generation in history

6 keys to connecting with the most economically powerful generation in history

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Are traditional hoteliers ready to embrace Airbnb?

Are traditional hoteliers ready to embrace Airbnb?

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Trust will drive the Digital Wallet (r)evolution

Trust will drive the Digital Wallet (r)evolution

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A Millennial View on Revamping a Loyalty Program

A Millennial View on Revamping a Loyalty Program

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NFC chip injected into hand is Bitcoin cold storage

NFC chip injected into hand is Bitcoin cold storage

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Event Calendar for Loyalty Marketers

Industry News

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Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

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Plenti gets a grocer

Plenti gets a grocer

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Loylogic offers brands more reward choice with new product Akruu

Loylogic offers brands more reward choice with new product Akruu

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Loyalty Academy announces November course schedule

Loyalty Academy announces November course schedule

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Cision launches unified platform for earned media dubbed Communication Cloud

Cision launches unified platform for earned media dubbed Communication Cloud

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Bink hopes to create stronger loyalty program engagement with UK launch

Bink hopes to create stronger loyalty program engagement with UK launch

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