Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Featured Posts"

3 things you need to know to connect with Millennials

3 things you need to know to connect with Millennials

I've been interested in the emerging generation known as Generation Y or Millennials since I [...]

Is Customer Experience the key to Customer Loyalty?

Is Customer Experience the key to Customer Loyalty?

If you pressed me for a quick definition of loyalty marketing. I’d probably tell you [...]

Are Loyalty Cards Worth Carrying?

Are Loyalty Cards Worth Carrying?

Articles, interviews and videos that lead with the names like "Are loyalty cards worth carrying?” [...]

My Marketing Birthday

My Marketing Birthday

What did you get for your birthday? Before you answer, I'm not asking about what [...]

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Event Calendar for Loyalty Marketers