Independent and unbiased insight on customer loyalty and data-driven marketing
A couple of years ago, I wrote a post about Atlantic City and its prolonged [...]
Technology Enables, but Imagination Wins Tasti D-Lite not only rolled up its sleeves to take advantage [...]
While Tom Rapsas was in New Jersey buying wiper blades at Pep Boys, I was [...]
I’m not a car guy. So why does Pep Boys want me in their loyalty program? I [...]