Bill Hanifin
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Technology Enables, but Imagination Wins
Tasti D-Lite not only rolled up its sleeves to take advantage of open API’s from Twitter, Foursquare & Facebook to integrate them with its point-of-sale system – it used its imagination to make an otherwise familiar loyalty program structure become the first and most widely executed example of “Social Loyalty” in the restaurant category.
Imagination Wins, but Flawless Execution Keeps Your Job!
All the hard work invested by Tasti D-Lite and its POS vendor, PC America, in integrating the SNAP Social Loyalty application would go for naught if the resulting customer experience didn’t work. Last night I took my family to visit a newly opened store in Boca Raton.
I did the unthinkable – I had forgotten my TastiTreat loyalty card and had no idea of my number or how to connect with Tasti Rewards – so I simply asked the cashier to help. She asked my last name and within seconds said, “oh, you’re Bill”. Nothing more needed to be done. We enjoyed our tasti treats and had some fun looking at the social posts resulting from the transaction.
No Loyalty Asterisk™ Here
Everything worked, the customer experience was put ahead of any policies or procedures, and the interaction between customer and the rewards program was nearly invisible.
This is a great example of how loyalty program execution should take place, and there are big lessons to be learned from the simple purchase of a tasti frozen dessert.
Note: In helping clients take the first steps towards new Social Loyalty models, Hanifin Loyalty is a SNAP agency partner. Affiliations aside, the desserts at Tasti D-Lite are great and SNAP works!
