Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Case Study"

Hammer Nutrition – Online Retail Success Story

Hammer Nutrition – Online Retail Success Story

Online retailers have a uniquely difficult challenge in building relationships and creating customer loyalty. Without [...]

U-S-A! U-S-A! My Fan Rewards Goes for the Gold

U-S-A! U-S-A! My Fan Rewards Goes for the Gold

Will MyTeamUSA  (U-S-A! U-S-A!) attract loyal Olympics fans? Does anyone remember the launch of the Discover [...]

It’s Reward Time at Costco – Are You Motivated?

It’s Reward Time at Costco – Are You Motivated?

My Dad taught me the value of money. Cash is King and all that. A dollar [...]

Duane Reade FlexRewards™ Off to a Rocky Start

Duane Reade FlexRewards™ Off to a Rocky Start

A small firestorm over the efficacy of Loyalty Marketing programs broke out over this past [...]

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Event Calendar for Loyalty Marketers