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Category "Airline"

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Mega Event 2010 – First Day Report

Are Frequent Flyer Programs The Gold Standard of Loyalty?

Ready For Some Mega Awards?

Defusing Airline Frustration In A Word: Communication

Hotel Loyalty Programs “Check-In” to Kids and Pets

Alaska Airlines Uses Oracle To Optimize Email Campaigns

Oracle is increasingly active in the Loyalty Marketing industry and has reported success in providing [...]

Virgin Atlantic Goes The Extra Mile

I just signed up for the Virgin Atlantic loyalty program called the Flying Club. I [...]

Spirit Airlines Baggage Policy – Brilliant or Bungling?

Air travel has changed from an exciting and privileged experience to something considerably less elegant. [...]

Marriott Rewards & American AAdvantage Fly Different Routes

In the midst of checking a slew of emails, it would have been easy to [...]

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Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

Loyalty Truth

Category "Airline"

Are Frequent Flyer Programs The Gold Standard of Loyalty?

Hotel Loyalty Programs “Check-In” to Kids and Pets

Alaska Airlines Uses Oracle To Optimize Email Campaigns

Alaska Airlines Uses Oracle To Optimize Email Campaigns

Virgin Atlantic Goes The Extra Mile

Spirit Airlines Baggage Policy – Brilliant or Bungling?

Marriott Rewards & American AAdvantage Fly Different Routes

Become a Loyalty Truth Insider!

Short Takes

How visually compelling content can ignite customer engagement

6 keys to connecting with the most economically powerful generation in history

Are traditional hoteliers ready to embrace Airbnb?

Trust will drive the Digital Wallet (r)evolution

A Millennial View on Revamping a Loyalty Program

NFC chip injected into hand is Bitcoin cold storage

Event Calendar for Loyalty Marketers

Industry News

Loyalty Truth Reboot – what does the future hold?

Plenti gets a grocer

Loylogic offers brands more reward choice with new product Akruu

Loyalty Academy announces November course schedule

Cision launches unified platform for earned media dubbed Communication Cloud

Bink hopes to create stronger loyalty program engagement with UK launch

Category "Airline"

Become a Loyalty Truth Insider!

Short Takes

Event Calendar for Loyalty Marketers

Industry News

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