Independent and unbiased insight on customer loyalty and data-driven marketing

Posts From Tom Rapsas

Can Total Rewards save Atlantic City?

Atlantic City, the famed gambling Mecca about an hour down the coast from me, is [...]

Sometimes Even The Best Customer Service Comes Up Short

It’s probably no surprise that the great brands are able to combine excellent products with [...]

Stub Hub and the Creepy Feeling of Being Watched

Even though I come from the creative side of the business, I’m a big fan [...]

Saturn and the Death of a Brand

  The end, when it came, was sudden. Just when it looked like the Saturn car [...]

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