Independent and unbiased insight on customer loyalty and data-driven marketing

Posts From Tom Rapsas

How To Revitalize An Aging Brand

How To Revitalize An Aging Brand

The Return of the Hoodoo Gurus I’ve been a fan of the Australian rock band the [...]

Virgin Atlantic Goes The Extra Mile

Virgin Atlantic Goes The Extra Mile

I just signed up for the Virgin Atlantic loyalty program called the Flying Club. I [...]

Social Media: Maybe It’s Not for Everyone

Social Media: Maybe It’s Not for Everyone

These days, it’s just about impossible to find a social media “expert” who doesn’t recommend [...]

Giving Your Customers a Head Start

Giving Your Customers a Head Start

I have a young daughter and being the competitive type she will sometimes challenge me [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

  • This field is for validation purposes and should be left unchanged.
Banner
Banner

Event Calendar for Loyalty Marketers