Independent and unbiased insight on customer loyalty and data-driven marketing

Posts From Bill Hanifin

Bike Wars: New Retail Case Study

Retailers face an increasingly difficult challenge to be successful.  Not only do they have to [...]

Favorite Tweets from WOMM-U

The Word of Mouth Marketing Association held its "WOMM-U" event last week in South Beach, [...]

Mother’s Day wishes go Viral

There have been a number of viral marketing campaigns that have created a vortex of [...]

A Major League approach to Social Media Strategy

If you're of a "certain age" and have teenagers in the house, then you might [...]

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Event Calendar for Loyalty Marketers