Independent and unbiased insight on customer loyalty and data-driven marketing

Favorite Tweets from WOMM-U

The Word of Mouth Marketing Association held its "WOMM-U" event last week in South Beach, [...]

Cost Per Point: The Central Metric for Loyalty Programs?

Editor's Note: Jim Kuschill is a leading marketing technology advisor combining 15 years of loyalty [...]

Ford Fiesta Movement & 100 Agents of Change

Have you heard about the Ford Fiesta Movement? It may sound like a grass roots [...]

Mother’s Day wishes go Viral

There have been a number of viral marketing campaigns that have created a vortex of [...]

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Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

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Event Calendar for Loyalty Marketers