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Deloitte rings the FFP alarm bell

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Deloitte rings the FFP alarm bell
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In a recently published report, global consulting firm Deloitte raised a rash of concerns over the efficacy of airline frequent flyer programs. You can read a summary of the report here and download your own copy here. 
While the report, Rising above the Clouds, is thorough and packed with data, some industry sources challenge the conclusions of the report.  Read some of the opposing viewpoints here and let the debate begin.
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Loyalty Truth Reboot – what does the future hold?

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It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]

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