Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Measurement & Metrics"

The Net Promoter Score Interview with Rob Markey – Part One

The Net Promoter Score Interview with Rob Markey – Part One

In a previous post I mentioned that I was the beneficiary of a serendipitous moment [...]

Wallet Allocation Rule vs. Net Promoter Score

Wallet Allocation Rule vs. Net Promoter Score

Sometimes you work really hard for a small break. Other times serendipity shows its face [...]

Is Breakage the Next Loyalty Dinosaur?

Is Breakage the Next Loyalty Dinosaur?

Breakage is the classic crutch of loyalty marketing financial models. As I mentioned here in [...]

Data Rocks, but only when it’s Rock Solid

Data Rocks, but only when it’s Rock Solid

What do chocolate, red wine, credit cards and the internet have in common? Each offers benefits [...]

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Event Calendar for Loyalty Marketers