Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Featured Posts"

A Loyalty Marketing Manifesto

A Loyalty Marketing Manifesto

At the beginning of 2012 we thoughtfully set about to identify three words that would [...]

Fireside Chat with Lee Hammond, VP Digital, Interscope Records

Fireside Chat with Lee Hammond, VP Digital, Interscope Records

During the Badgeville Summit #Engage 2012 in San Francisco last month, I was fortunate to [...]

Walgreens Balance Rewards – Interview with Adam Holyk

Walgreens Balance Rewards – Interview with Adam Holyk

As news about the launch of a new loyalty program from Walgreens, Balance Rewards, trickled [...]

Imogene + Willie – Developing a Culture of Loyalty

Imogene + Willie – Developing a Culture of Loyalty

While visiting family in Nashville I had the opportunity to stop by a shop I [...]

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Event Calendar for Loyalty Marketers