Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Consumer 2.0"

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Social Loyalty Takes a Big Step Forward

Social Loyalty Takes a Big Step Forward

Note to Marketers: Remember your Grandmother

Note to Marketers: Remember your Grandmother

Amber Case Redefines Location Based Marketing

Amber Case Redefines Location Based Marketing

3 Words for Loyalty Marketing in 2012

3 Words for Loyalty Marketing in 2012

A Look Back at Loyalty Marketing in 2011

A Look Back at Loyalty Marketing in 2011

A Look Back at Loyalty Marketing in 2011

A Look Back at Loyalty Marketing in 2011

2011 began as a year with loads of promise for Loyalty Marketing. Top of mind [...]

How Do You Define Loyalty?

How Do You Define Loyalty?

There has been a LinkedIn discussion ongoing for several weeks that, if you care about [...]

Carrabba’s Amici Club Builds Loyalty With Social Tools

Carrabba’s Amici Club Builds Loyalty With Social Tools

Carrabba's Italian Grill stands apart from many of its chain restaurant competitors. Sure, the food [...]

Saucony: Building Loyalty Without a Loyalty Program

Saucony: Building Loyalty Without a Loyalty Program

Saucony is a mid-sized running shoe company that’s battling for customers with athletic gear giants [...]

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Short Takes

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How visually compelling content can ignite customer engagement

How visually compelling content can ignite customer engagement

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6 keys to connecting with the most economically powerful generation in history

6 keys to connecting with the most economically powerful generation in history

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Are traditional hoteliers ready to embrace Airbnb?

Are traditional hoteliers ready to embrace Airbnb?

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Trust will drive the Digital Wallet (r)evolution

Trust will drive the Digital Wallet (r)evolution

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A Millennial View on Revamping a Loyalty Program

A Millennial View on Revamping a Loyalty Program

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NFC chip injected into hand is Bitcoin cold storage

NFC chip injected into hand is Bitcoin cold storage

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Event Calendar for Loyalty Marketers

Industry News

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Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

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Plenti gets a grocer

Plenti gets a grocer

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Loylogic offers brands more reward choice with new product Akruu

Loylogic offers brands more reward choice with new product Akruu

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Loyalty Academy announces November course schedule

Loyalty Academy announces November course schedule

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Cision launches unified platform for earned media dubbed Communication Cloud

Cision launches unified platform for earned media dubbed Communication Cloud

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Bink hopes to create stronger loyalty program engagement with UK launch

Bink hopes to create stronger loyalty program engagement with UK launch

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