Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Consumer 2.0"

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The trouble with Infographics

The trouble with Infographics

3 things you need to know to connect with Millennials

3 things you need to know to connect with Millennials

Building a practical framework for Contextual Loyalty

Building a practical framework for Contextual Loyalty

A Tale of Digital Showrooming

A Tale of Digital Showrooming

How Local Business Uses Social Media

How Local Business Uses Social Media

KiiP Rewards Gamers in Real Time

KiiP Rewards Gamers in Real Time

KiiP Rewards Gamers in Real Time

KiiP Rewards Gamers in Real Time

The Cannes Lions International Festival of Creativity is the "world's biggest celebration of creativity in [...]

SoLoMo is SO Confusing for Merchants

SoLoMo is SO Confusing for Merchants

On Memorial Day, I went for an ocean swim. There were about 20 who turned [...]

Loyalty and the Power of Habit

Loyalty and the Power of Habit

Customer loyalty is fleeting, maybe unattainable as some define it.  Though we float the "big [...]

Welcome to Badgeville

Welcome to Badgeville

Publishing Loyalty Truth since 2005, I've been attentive to maintaining the blog as a truly [...]

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Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

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Short Takes

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How visually compelling content can ignite customer engagement

How visually compelling content can ignite customer engagement

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6 keys to connecting with the most economically powerful generation in history

6 keys to connecting with the most economically powerful generation in history

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Are traditional hoteliers ready to embrace Airbnb?

Are traditional hoteliers ready to embrace Airbnb?

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Trust will drive the Digital Wallet (r)evolution

Trust will drive the Digital Wallet (r)evolution

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A Millennial View on Revamping a Loyalty Program

A Millennial View on Revamping a Loyalty Program

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NFC chip injected into hand is Bitcoin cold storage

NFC chip injected into hand is Bitcoin cold storage

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Event Calendar for Loyalty Marketers

Industry News

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Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

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Plenti gets a grocer

Plenti gets a grocer

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Loylogic offers brands more reward choice with new product Akruu

Loylogic offers brands more reward choice with new product Akruu

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Loyalty Academy announces November course schedule

Loyalty Academy announces November course schedule

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Cision launches unified platform for earned media dubbed Communication Cloud

Cision launches unified platform for earned media dubbed Communication Cloud

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Bink hopes to create stronger loyalty program engagement with UK launch

Bink hopes to create stronger loyalty program engagement with UK launch

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