Independent and unbiased insight on customer loyalty and data-driven marketing

Posts From Bill Hanifin

Do you really know your customer? Probably not.

Do you really know your customer? Probably not.

Customer identification has always been on the short list of business case justifications for launching [...]

What do Richard Sherman and Omni-channel marketing have in common?

What do Richard Sherman and Omni-channel marketing have in common?

In a sea of marketing buzzwords, marketers spend too much time debating definitions and defending [...]

Belly and Apple need to correct one critical flaw to reach potential

Belly and Apple need to correct one critical flaw to reach potential

Apple and Belly have announced an expansion of their partnership where Belly will become one [...]

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