Independent and unbiased insight on customer loyalty and data-driven marketing

Posts From Bill Hanifin

How to improve your loyalty program through secret shopping

How to improve your loyalty program through secret shopping

I'm an observer of loyalty and rewards programs, it's in my blood. So, when I [...]

Should CMO’s lead Digital Transformation in the enterprise?

Should CMO’s lead Digital Transformation in the enterprise?

The subject of Digital Transformation has been central to discussions among C-Suite executives over recent [...]

How Loyalty Programmes can drive adoption of your mobile payments App

How Loyalty Programmes can drive adoption of your mobile payments App

Editor’s note: Nick Chambers is a valued contributor to Loyalty Truth, providing insight into the emerging [...]

Are traditional hoteliers ready to embrace Airbnb?

Are traditional hoteliers ready to embrace Airbnb?

How do you know when the disruptive force in a category is winning? Probably the [...]

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Event Calendar for Loyalty Marketers