Independent and unbiased insight on customer loyalty and data-driven marketing

First Global Bank launches Rewards Your Way

First Global Bank launches Rewards Your Way

First Global Bank announced the launch of a new card rewards program for customers in [...]

British grocer Waitrose takes on traditional loyalty models

British grocer Waitrose takes on traditional loyalty models

Retail Wire ran an article last week highlighting British grocer Waitrose. According to reports, Managing Director [...]

Bill Hanifin named as one of the top loyalty marketing thought leaders

Bill Hanifin named as one of the top loyalty marketing thought leaders

GetMoreEngagement blog, published by PunchTab, included Loyalty Truth Editor Bill Hanifin as one of the [...]

Surprise & Delight. Tactic or Strategy?

Surprise & Delight. Tactic or Strategy?

Surprise and Delight is a promotional tactic that has proven successful in many applications, but [...]

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Event Calendar for Loyalty Marketers