Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Banking & Cards"

Discover Says They’re #1 in Loyalty. Does Anyone Care?

Discover Says They’re #1 in Loyalty. Does Anyone Care?

I saw a TV commercial for the Discover credit card the other day and they [...]

North Shore Bank Plays Foursquare

North Shore Bank Plays Foursquare

Banks traditionally build brand on the pillars of strength, reliability, security, and service. Few have [...]

Who Pays for Loyalty?

I recently shared a story in the Toronto Globe & Mail about how Canadian parents [...]

Are You Afraid of Money?

When people are asked about their greatest fears, you might be surprised by the results. In [...]

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Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

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Event Calendar for Loyalty Marketers