Qantas losses could impact Frequent Flyer ProgrammePrevious Article
InComm reports on popularity of digital gift cardsNext Article

Independent and unbiased insight on customer loyalty and data-driven marketing

Breach of Irish loyalty program database impacts 1.1 Million

Article
Line Spacing+- AFont Size+- Print This Article
Breach of Irish loyalty program database impacts 1.1 Million
Related Articles

A breach of Irish based loyalty provider LoyaltyBuild is now being described by media as the “biggest ever Irish hacking heist” and is said to impact at least 1.1 million consumers in Ireland and across Europe.

LoyaltyBuild is a loyalty marketing provider with specialization in travel services. The firm is an Affinion International company and part of US based Affinion Group. In a statement on the company’s website, Peter Steenstrup, General Manager, offered a clear expression of concern to those impacted and pledged to take the needed steps to rectify the situation as best possible. You can read his statement here.

Attacks on consumer purchase data as well as the underlying payment data associated with loyalty members will not just continue, but will increase over time. The threat to loyalty member data is the same as shared by all consumer facing companies collecting extensive customer data.

While payment data (debit and credit card as well as banking account information) was the first horizon of hackers, it’s clear that transaction histories and broader consumer demographic, attitudinal, and other qualitative data are presently in the sights of the bad guys.

The conversation today about Big Data is often focused on marketing potential. Security and privacy should be added to the list in order for brand organizations to protect against invasive hacker attacks. As we’ve written before, companies investing in loyalty programs should seize the opportunity to take a leadership role in protecting the customer data they collect and so highly value. By doing so, the brand will build trust and confidence with customers.

Maybe adding coordination with risk management and technology teams is a point of action to be added to loyalty program checklists. Understanding how the data collected in a loyalty program is protected by an organizational information security policy (WISP) should become a standard aspect of loyalty program planning.

 

Article

Analytics

Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.
  • This field is for validation purposes and should be left unchanged.
Banner
Banner
Banner

Event Calendar for Loyalty Marketers

Pin It on Pinterest

Share This