Loyalty TruthDecember 2013

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Sage advice from Peter Munk

How to derail your customer marketing efforts in one easy step

Should Apple change its view of customer loyalty?

Indian grocer Shoppers Stop emphasizes loyalty analytics to grow

Lancome connects with customers online

Do you love your customers as much as your 401(k)?

Think of your customer base as an investment portfolio. Wikipedia defines a "portfolio" as a collection of [...]

InComm reports on popularity of digital gift cards

Earlier this month, InComm announced survey results highlighting consumer intentions for buying gift cards (digital [...]

Breach of Irish loyalty program database impacts 1.1 Million

A breach of Irish based loyalty provider LoyaltyBuild is now being described by media as [...]

Qantas losses could impact Frequent Flyer Programme

Qantas, Australia's leading commercial airline, announced it would lose up to $300 million in the [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

Loyalty Truth

Archive

Sage advice from Peter Munk

How to derail your customer marketing efforts in one easy step

Should Apple change its view of customer loyalty?

Indian grocer Shoppers Stop emphasizes loyalty analytics to grow

Lancome connects with customers online

Do you love your customers as much as your 401(k)?

Do you love your customers as much as your 401(k)?

InComm reports on popularity of digital gift cards

Breach of Irish loyalty program database impacts 1.1 Million

Qantas losses could impact Frequent Flyer Programme

Become a Loyalty Truth Insider!

Short Takes

How visually compelling content can ignite customer engagement

6 keys to connecting with the most economically powerful generation in history

Are traditional hoteliers ready to embrace Airbnb?

Trust will drive the Digital Wallet (r)evolution

A Millennial View on Revamping a Loyalty Program

NFC chip injected into hand is Bitcoin cold storage

Event Calendar for Loyalty Marketers

Industry News

Loyalty Truth Reboot – what does the future hold?

Plenti gets a grocer

Loylogic offers brands more reward choice with new product Akruu

Loyalty Academy announces November course schedule

Cision launches unified platform for earned media dubbed Communication Cloud

Bink hopes to create stronger loyalty program engagement with UK launch

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Become a Loyalty Truth Insider!

Short Takes

Event Calendar for Loyalty Marketers

Industry News

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