Loyalty Truth

MGM Resorts International has been building on its M life rewards program to delight members for several years. Seeking to capture the lion’s share of casino and entertainment dollars from consumers, the program allows members to earn points for activities across 15 MGM Resorts including Bellagio, ARIA, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, and Excalibur in Las Vegas; Beau Rivage and Gold Strike in Mississippi and MGM Grand Detroit.

Now they’ve taken a step into an even bigger ring, partnering with Ultimate Fighting Championship^® to deliver experiential rewards, personalized offers and exclusive benefits for members who are UFC fight fans. UFC is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. UFC produces more than 40 live events annually and programming is broadcast in over 145 countries to 800+ million TV households worldwide in 28 different languages.

M life members will have the opportunity to access VIP experiences in connection with UFC events, including parties, fighter meet-and-greets, discounted merchandise and more.  To enhance these exclusive experiences, M life members will also be able to choose from among special offers including special room rates, pre-sale entertainment and fight tickets, priority reservations, and invitations to members-only events in connection with UFC events.

• Specific benefits crafted for members of M life’s top three tiers – Gold, Platinum & NOIR includes:
• Pre-sale UFC ticket offerings (limited supply)
• 20 percent discount on UFCstore.com purchases
• One complimentary digital code to purchase and view a UFC fight
• Access to contests and giveaways
• Access to live fighter video chats

Now that’s a fight club anyone would like to join.