Topaz, Ireland’s largest fuel retailer, enhances Play or Park

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Topaz, Ireland’s largest fuel retailer, enhances Play or Park

Bill Hanifin view more articles

28 July 2013 20:47

Ireland’s largest retailer, Topaz, announced a new partnership with AXA.

Topaz has over 3.3 Billion Euro turnover annually sold through 336 station locations and 1,700 employees. Seeking a way to link customers across retail fuel, fuel card and home heating businesses, Topaz launched the Play or Park loyalty programme last year.

Paul Candon, director of loyalty at Topaz shared in an interview that “we could have created a boring loyalty programme, but a loyalty game is much better!” You can hear more of what Paul has to say during a session on Loyalty Marketing at NACS SHOW 2013, to be held in Atlanta October 12-15.

Bill Hanifin, Editor of LoyalytTruth.com and Tom Ross, TMG Consulting will be sharing the session with Paul. Join us.

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