Bill Hanifin
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DataCandy, a Montreal-based loyalty solutions provider, and Blackhawk Network have announced the formation of a new partnership to propel growth in the digital distribution of prepaid and gift cards. “This collaboration with Blackhawk Network Canada opens new doors for DataCandy’s gift card partners and exposes them to a larger pool of consumers both online and in-store,” said Lorne Schwartz, President and CEO of DataCandy.
Blackhawk Network has an arsenal of digital distribution channels which includes major North American e-commerce retailers and digital wallet providers. DataCandy clients will be able to increase their brand’s online presence by enabling consumers to conveniently take advantage of gift cards whether they are buying, spending, or reloading the balance on a card. “DataCandy is proud to partner with such a high-caliber, well-established organization that will provide our customers with opportunities to better utilize gift cards to increase sales, drive in-store visits and reward loyalty,” said Schwartz.
The press release stated the main goals of this newly formed partnership to include:
- Expanded distribution for gift card partners
- Increase customer awareness and loyalty
- Drive sales online and in-store with increased visits
