Will Cause Marketing spark a new wave of Customer Loyalty?Previous Article
Bink hopes to create stronger loyalty program engagement with UK launchNext Article

Independent and unbiased insight on customer loyalty and data-driven marketing

Convenience retailers donate nearly $1 billion to charities worldwide

Article
Line Spacing+- AFont Size+- Print This Article
Convenience retailers donate nearly $1 billion to charities worldwide
Related Articles

You might wonder what convenience stores are good for besides grabbing a quick drink at the fountain or buying some cigarettes. Well, you might be surprised that convenience stores are doing a lot to shatter traditional stereotypes.

Findings from a new survey just released at the 2016 NACS Show report that convenience stores donate almost $1 billion a year to charities. The survey reported that 64% of retail owners responding said they support 5 or more charities in their neighborhood communities.

Cause marketing is getting a lot of attention lately and convenience stores might surprise some consumers with their high level of community support. According to the report, 97% of retailers donated to local and national nonprofit organizations.

Reinvesting profits to support local communities can strongly influence where consumers shop. The convenience retail industry is evolving in many ways, and building customer relationships through cause marketing is a smart way to add brand sparkle in this highly competitive industry.

Article

Cause Marketing

Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

  • This field is for validation purposes and should be left unchanged.
Banner
Banner

Event Calendar for Loyalty Marketers