Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Thought Leadership"

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How do you Communicate?

The Business Side of Twitter

Should you Pay to Speak at DMA09?

Twitter is the new Reality Show

Twitter is the new Reality Show

Marketing to Millennials: 6 Steps to Engagement

Introducing the Customer Loyalty Mosaic™

Introducing the Customer Loyalty Mosaic™

A Mosaic is defined as a decorative art involving small pieces of glass, stone, or [...]

The Growing Debate over Twitter & Social Media

There is a growing debate concerning the social media space. While the cognoscenti are touting [...]

The Evolution of Loyalty Program Communications

Designing strategic marketing plans, I take comfort in using a proven planning methodology as I [...]

Why Hire a Consultant?

Reading through the Twitter stream today, I saw this tweet from @davesnyder "There are lots [...]

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Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

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Short Takes

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How visually compelling content can ignite customer engagement

How visually compelling content can ignite customer engagement

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6 keys to connecting with the most economically powerful generation in history

6 keys to connecting with the most economically powerful generation in history

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Are traditional hoteliers ready to embrace Airbnb?

Are traditional hoteliers ready to embrace Airbnb?

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Trust will drive the Digital Wallet (r)evolution

Trust will drive the Digital Wallet (r)evolution

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A Millennial View on Revamping a Loyalty Program

A Millennial View on Revamping a Loyalty Program

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NFC chip injected into hand is Bitcoin cold storage

NFC chip injected into hand is Bitcoin cold storage

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Event Calendar for Loyalty Marketers

Industry News

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Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

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Plenti gets a grocer

Plenti gets a grocer

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Loylogic offers brands more reward choice with new product Akruu

Loylogic offers brands more reward choice with new product Akruu

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Loyalty Academy announces November course schedule

Loyalty Academy announces November course schedule

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Cision launches unified platform for earned media dubbed Communication Cloud

Cision launches unified platform for earned media dubbed Communication Cloud

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Bink hopes to create stronger loyalty program engagement with UK launch

Bink hopes to create stronger loyalty program engagement with UK launch

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