Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Retail"

IHOP National Pancake Day Turns Greed Into Good

IHOP National Pancake Day Turns Greed Into Good

There have been a growing number of eat-for-free days sponsored by fast food restaurant chains [...]

How The Zappos Culture Drives Loyalty

How The Zappos Culture Drives Loyalty

When you're selling hammers, every prospect looks like a nail. You've heard the expression before. [...]

Borders Last Chapter Official – Barnes & Noble Writes a Sequel

Borders Last Chapter Official – Barnes & Noble Writes a Sequel

I’m a former Borders customer and past member of the now defunct company’s Rewards Perks [...]

Toys R Us Wins Over Our Mystery Millennial

Toys R Us Wins Over Our Mystery Millennial

At Hanifin Loyalty we like to talk about what it takes to build customer loyalty, [...]

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Event Calendar for Loyalty Marketers