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Who says you can’t have it all? The brand Gods, that’s who.

Who says you can’t have it all? The brand Gods, that’s who.

I was recently reminded of a series of commercials that ran for Michelob Lite beer [...]

Virgin America Elevates Loyalty

Virgin America Elevates Loyalty

There are many paths to creating customer loyalty. The models range from promotional (Groupon) to [...]

Amazon Offers MP3’s for Tweets

Amazon Offers MP3’s for Tweets

In case you missed it, Amazon ran a brief promotion last week offering customers a [...]

Loyalty programs get more personal

Loyalty programs get more personal

Although I've based my livelihood around CRM and loyalty programs, I'm not enthusiastic about most [...]

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Event Calendar for Loyalty Marketers