Bill Hanifin
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There’s lots of news coming from Big Door, formerly positioned as one of the “big 3” in gamification and now clearly moving into the mainstream competitive loyalty marketing provider space.
Big Door just launched a new product “Loyalty Campaign Basic”, designed to help small to medium sized businesses increase brand advocacy and customer loyalty. The “white-labeled widget” is meant to bolt on to existing loyalty platforms and is described by Jason McCue, Sr. Director of Product at BigDoor, as “the first product in the loyalty market that allows marketers, in real-time, to quickly and personally customize their loyalty product.” Marketers will be able to reward their customers in real-time and create digital sweepstakes among other things.
Big Door also shared results of programs they are currently operating with some notable clients. Among them:
- My Starbucks Rewards program grew to over 16 million members
- PacSun saw a 45% increase in purchase conversion
- Yamaha experienced a 31% increase in customer engagement
The news at Big Door seems to translate into financial success for the company as it also announced revenue for the first half of 2014 grew by 40 percent.
