Loyalty TruthBill Hanifin, Author at Loyalty Truth

Posts From Bill Hanifin

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Contract Loyalty is no Loyalty at all

Brand Investment must be backed up by Strong Execution

Fred Reichheld’s Loyalty Effect ignored by Corporate America

Spirit Airlines takes flight with Unique Promotional Messages

Consumer brands are not only tough to establish, but expensive in the process. The investment [...]

When Millennials Rule the World

Boomers are often guilty of criticizing members of Generation Y for spending all of their [...]

Loyalty Marketing Stretched to its Limits

There are some truly wacky takes on loyalty marketing and rewards programs that have to [...]

A Few Loyalty Truth – “isms” for the New Year

"I swear to tell the Truth, the whole Truth, and nothing but the Truth" .... [...]

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Loyalty Truth

Posts From Bill Hanifin

Why Hire a Consultant?

Brand Shuffle in Las Vegas

Contract Loyalty is no Loyalty at all

Brand Investment must be backed up by Strong Execution

Fred Reichheld’s Loyalty Effect ignored by Corporate America

Spirit Airlines takes flight with Unique Promotional Messages

Spirit Airlines takes flight with Unique Promotional Messages

When Millennials Rule the World

Loyalty Marketing Stretched to its Limits

A Few Loyalty Truth – “isms” for the New Year

Become a Loyalty Truth Insider!

Short Takes

How visually compelling content can ignite customer engagement

6 keys to connecting with the most economically powerful generation in history

Are traditional hoteliers ready to embrace Airbnb?

Trust will drive the Digital Wallet (r)evolution

A Millennial View on Revamping a Loyalty Program

NFC chip injected into hand is Bitcoin cold storage

Event Calendar for Loyalty Marketers

Industry News

Loyalty Truth Reboot – what does the future hold?

Plenti gets a grocer

Loylogic offers brands more reward choice with new product Akruu

Loyalty Academy announces November course schedule

Cision launches unified platform for earned media dubbed Communication Cloud

Bink hopes to create stronger loyalty program engagement with UK launch

Posts From Bill Hanifin

Become a Loyalty Truth Insider!

Short Takes

Event Calendar for Loyalty Marketers

Industry News

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